Intelligent Design Case Study

Intelligent Design Case Study

Purex Revised Cs

Customer: Henkel

 

Product: Purex 3-in-1 Laundry Sheets

 

Industry Issue: Improve Sustainability While Maintaining Brand Design Elements in an "Intelligent Design"

 

Challenge:

 

Purex needed to reduce their packaging

Solution:

 

"Malnove consulted with Henkel and the Purex Brand Team to determine the best design to replace an injection molded polypropylene package. In the process, a ground breaking, unique package shape was developed in a renewable paperboard-based solution. The project included development of (2) Malnove designed high speed lines which delivered a 50% improvement in productivity".

Benefit :

 

  • Less expensive to ship through a significant improvement in inbound and outbound cube utilization
  • Improved retail shelf presence for a newly established product category
  • Sustainable and renewable paperboard based packaging materials replaced non-renewable polypropylene materials
  • Consumer ease-of-use was improved with an integrated "flip-top" product dispensing feature


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